Doodle is a tool that makes scheduling meetings easier. With the help of polls on locations and times, managers can figure out optimal gathering times for all participants. Normally, these polls require visitors to complete more dynamic actions on a web page. But, with AMP for email, things look a little different. Below, you’ll see an image of a poll that’s being set up in Doodle.
While AMP for email brings revolutionary potential to a powerful medium, not everyone’s convinced it’ll be for the better. In a blog post for Litmus, Jain Mistry outlines a few problems the technology may face: For example: Dynamic content, while giving marketers the opportunity to keep their emails up-to-date after sending, could confuse users expecting static content. Mistry writes: “Imagine opening the same email once, twice, and then a third time expecting to find the same content and not? It’s a tactic that may lead to losing trust among your subscribers — a valuable commodity in email marketing.”
What are the benefits in Email Marketing for the Travel Industry? In the travel industry, especially for travel agencies and online travel booking portals, email marketing is the most important direct communication channel for getting in touch with their customers. There already plenty of good reasons to use email as your number one channel. But email is lacking dynamic elements. The recipient has to be referred to a website in order to perform further action. However, this technological gap is going to be closed rather soon with Google’s AMP for Email. More effective A/B testing: Running email campaigns in variable segments required a large test group and a delay for the other groups. With dynamic emails, however, these tests can performed with all first opener recipients until a threshold is reached. Eventually lowering complexity and time consumption for A/B testing to a minimum. Moreover, A/B testing will have an immediate impact on all future opens of every email. Read extra info on AMP for Email applications in the travel business.
Clearly, marketers are excited about the prospect of leveraging AMP to easily create interactive experiences for their audiences. For a long time, interactive email has been seen as a technique that only large brands with extensive development and design resources can execute on. AMP for Email could make creating interactive email more accessible for all marketers, especially those with lots of Gmail users among their subscribers.
It’s vital for marketers to know how well their email campaigns perform. Currently, marketers can use a range of analytics software and email metrics to get all sorts of engagement and revenue data from their email campaigns.
AMP for Email aims to keep you in your email rather than shuffling you off to a browser. For example, when you get an email from Pinterest, instead of sending you to the Pinterest app or some in-app browser when you click a link, an AMP-powered email will let you use Pinterest inside your email. Making emails fully interactive is a BFD. AMP for Email is set to introduce changes to email that will impact anyone who designs, develops, markets, or just generally works with email.